Facebook Adds Ability to Easily Tag Others In Comments
Facebook users can now tag their friends, Pages, Groups, and Events in comments to news feed stories and wall posts to create linked mentions. This will help users carry on conversations with other commenters and allow them to easily reference different entities on Facebook. Users can type an “@” symbol to initiate the tag drop-down menu in comments. Until this release, some users had taken to manually typing @[first name] without it properly linking in order to create unofficial mentions in comments. When a user is tagged, they’ll receive an notification stating that a friend “mentioned you in a comment.”
The update should encourage users to have longer conversations inside the comments reels of posts. Since the comments generate notifications for everyone involved in the thread, not just those mentioned, longer conversations lead to more return visits and greater engagement.
